Tuesday, 21 May 2019

Which Social Media Accounts Should You Make For Your Book Blog?

When it comes to social media and book blogging, I have been around the houses. And by "around the houses," I mean that I've tried and quit most platforms. I'm pretty sure that qualifies me to judge them harshly.

(I'm pretty sure that disqualifies you, actually.)

You're probably right. This will not be a fair trial.


  • This is a handy tool to have when it comes to wrap-ups, because it keeps track of what you're reading and when.
  • Book reviews typically receive more attention on Goodreads than they do on your actual blog.
  • You can join clubs, which allows you to connect with other bloggers.
  • What cons?

An absolute must for book bloggers. If I could only have one social media platform, this would be it.


  • Lets people you know in real life know when you've posted blog posts.
  • Lets people you know in real life know when you've posted blog posts.

Full disclosure, I have never used this one for book blogging. I used it to run a society page at university, and I also have a personal account which hasn't seen a lot of use since I graduated. I do, however, have friends who use it for blogging. If you're not bothered about keeping your blog and your real life seperate, using Facebook is not going to hurt you, but if you like to hide, avoid it like the plague.


  • The book community is booming on Twitter.
  • You can follow people who like lots of things, not just books, or you can go all in and turn yourself into a caricature of a bookworm. It's really up to you. There are some fabulous accounts where people have picked a hill and they will die on it. Try and stop them.
  • You can announce new blog posts. I think this may actually have increased my traffic. 
  • Events are often more active on Twitter than anywhere else. A lot more people post Inktober art on Twitter than Blogger. Trust me on that one.
  • You can follow @TheLibraryHaunter.

  • Not all members of the above mentioned booming book community are very nice. I'm talking launching witch-hunts against authors and censoring books that haven't even come out yet based on one person's review. 
  • You can't schedule tweets. 


I made a Twitter account on impulse and I had absolutely no idea what it was for or how to use it. My first tweet honestly read something like, "am I doing this right?" But now? I'm still not sure what it's for, but I love it. You can follow accounts for everything that you like all in one place!


  • Pretty pictures.
  • If you're a good photographer, you have the potential to pick up a lot of followers.
  • Bookstagram events where you are given a daily prompt. These cannot be participated in anywhere else on the web.
  • Large, friendly community.
  • If you don't like photography, this is not for you.
  • Props can be expensive or time-consuming to make. 
  • Photos can be time-consuming to take.
Do you take a lot of photos? Do you enjoy photography? Are you interested in improving your skills? If the answer to all three of those questions is no, do not get Instagram. Contrary to popular belief, you don't need it to be a "proper" book blogger. If you think you'd enjoy setting up photos, crafting (or buying) props, and trying to get the perfect shot, then that's great! You'll love Bookstagram. You don't have to be a professional photographer either. If you want to give it a try, do. You'll learn as you go, and the community is very friendly so you're bound to pick up valuable hints and tips along the way. If you don't fancy it or don't like it, you're allowed to give this one a pass. Really.


  • Very visual.
  • Simple, easy to use layout.
  • Site takes steps to protect people from misinformation.
  • You can share links here.
  • You can use it to create mood-boards for stories.
  • Another place to share your book photography.
  • People have to log in to see what you've posted, meaning that a large portion of your readers could find themselves locked out of your Pinterest account.
  • Artists have criticised the site over people reposting their art without permission.

Definitely not essential, but people use it for different things. If it suits you, it suits you. Twitter can be used for all of the same things and it doesn't restrict your readers in the same way.


  • There is a bookish community. Booklr.
  • Reblogs spread your content to people who would not otherwise see it.

  • The bookish community on Tumblr is not as active as the ones on Twitter and Instagram. 
  • People tend to like posts more often than they reblog them.
  • Tumblr has a reputation for being toxic for a reason. You see what I said about Twitter above? More of the same. Except with fans sending other fans death threats.
  • It takes a month for anything you post to show up in the tags, making it hard to gain likes, reblogs, and followers.
  • It's essentially another blogging platform. Would you have a Blogger and a Wordpress blog at the same time? I don't think so. 

I honestly think you can live without this one. I love Tumblr, but I don't think it's useful for book blogging at all. 

I don't tend to think about blogging in terms of the numbers, so I really hope this was useful. If you need any help with social media, Evelina @ Avalinah's books has a number of New Bloggers 101 guides which cover social media. (I co-wrote the Goodreads one.)

Which social media platform do you think works best for book bloggers?